Findlay Market wanted to expand awareness of its delivery service, including free delivery for SNAP shoppers made possible through grant funding. While the market is a beloved Cincinnati institution, many residents either didn’t know delivery was available or assumed it wasn’t meant for them.

While at Saatchi & Saatchi X, I developed and directed a hyper-local social campaign tailored to all 68 Cincinnati neighborhoods. Using a mix of drone footage, 360° camera work, and phone video, the creative balanced polished visuals with an accessible, street-level feel. Each execution featured familiar landmarks and neighborhood cues, reinforcing that Findlay delivers fresh food directly to your neighborhood, including free delivery for SNAP shoppers.

To extend the campaign beyond digital, I designed the market’s delivery van, transforming it into a rolling billboard that made the service visible in every neighborhood it entered.

The campaign drove measurable results, including:

• +32% overall sales

• +35% SNAP purchases

• +25% mobile orders