Aesthetics & Beauty:
Art Direction
At Urge Interactive, I led creative across more than 70+ website and brand initiatives, shaping cohesive digital and print experiences for a wide range of clients. Projects spanned website design and development, identity systems, social campaigns, and marketing collateral.
In addition to directing the creative work, I maintained consistency across platforms, overseeing print and digital executions to ensure each brand felt unified and intentional. The role required both strategic thinking and hands-on execution, balancing concept development with detailed production to strengthen brand clarity and audience engagement.