Aesthetics & Beauty:
Art Direction

At Urge Interactive, I led creative across more than 70+ website and brand initiatives, shaping cohesive digital and print experiences for a wide range of clients. Projects spanned website design and development, identity systems, social campaigns, and marketing collateral.

In addition to directing the creative work, I maintained consistency across platforms, overseeing print and digital executions to ensure each brand felt unified and intentional. The role required both strategic thinking and hands-on execution, balancing concept development with detailed production to strengthen brand clarity and audience engagement.

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Pampers / Luvs (P&G)