Ohio Valley Goodwill
Director of Content and Visual Engagement
My work with Goodwill began as freelance video support and later evolved into a full-time role as Director of Content & Visual Engagement at Ohio Valley Goodwill Industries.
Widely known for its retail stores, the organization also operates workforce development programs, youth and family services, housing initiatives, and industrial services. The opportunity was to clarify and elevate that broader ecosystem through a cohesive visual strategy.
I concepted, directed, and produced mission films, a regional 30 second broadcast spot, retail campaigns, orientation content, store opening videos, executive communications, and large scale environmental graphics, balancing cinematic production with grounded, human storytelling across both video and physical spaces.
UC DAAP Fashion Show Opening Film
Filmed, edited, and created graphics for the opening piece at the University of Cincinnati DAAP fashion show, connecting textile waste, sustainability, and Goodwill’s mission. Premiered live to open the runway event.
Outlet Store Opening
Captured all video and drone footage and edited the final film, delivering it within 36 hours of opening.
Works for Me Success Story
Filmed, edited, and designed graphics for a workforce development spotlight featuring a successful placement at a local bakery. Shot and delivered within a single day.
Delhi and Batavia Store Openings
Captured all video and drone footage from opening day, delivering edited coverage for social and internal use.